Podcasting has become a popular medium for sharing information, building an audience, and generating leads. But before you start your podcast, it’s important to determine your topic and target audience. In this blog post, we’ll explore how to do a competitor analysis, use podcasting as a lead gen strategy, and leverage buyer personas to help you determine your podcast’s topic and target audience.
Do a Competitor Analysis
One of the best ways to determine your podcast’s topic and target audience is to do a competitor analysis. Look at what other podcasts in your industry are doing and identify any gaps in their content. Ask yourself, “What topics are they not covering that I could cover?” This exploration will help you find a unique angle for your podcast.
Also, pay attention to the format and length of your competitors’ podcasts. This will give you an idea of what works and what doesn’t work in your industry. For example, if your competitors’ podcasts are all over an hour long, you may want to consider creating shorter, more digestible episodes. The average podcast episode is between 20-40 minutes long, but there are outliers (both shorter and longer) in every industry.
Use Podcasting as a Lead Gen Strategy
Podcasting can be a great lead gen strategy for your business. By creating valuable content for your target audience, you can attract potential customers to your business. But to do this effectively, you need to determine your target audience.
Think about who your ideal customer is and what they’re interested in. What problems do they have that you can solve? What questions do they have that you can answer? This will help you create content that resonates with your target audience and drives them to your business. If you’re unsure where to start, ask your existing clients what they would have liked to know before working with you. You can also ask current prospective customers about what kind of content would be most valuable for them. Keep in mind: the podcast can evolve over time, so don’t feel like you have to get it perfect before you get started.
Leverage Buyer Personas
Buyer personas, also known as ideal client avatars, are fictional representations of your ideal customer. They help you understand your target audience’s needs, wants, and pain points. By creating buyer personas, you can tailor your podcast’s content to your target audience’s specific needs and interests.
To create a buyer persona, think about your ideal customer’s demographics (age and gender are most common), psychographics, and behavior patterns. What are their goals and challenges? What motivates them? How about their values and beliefs? This information will help you create content that speaks directly to your target audience. If you’re new to creating buyer personas, you can also download these free templates from HubSpot to get started. HubSpot has been a leader in the digital and content marketing world for more than a decade, and their resources are top-notch.
In conclusion, determining your podcast’s topic and target audience is crucial to its success. By doing a competitor analysis, using podcasting as a lead gen strategy, and leveraging buyer personas, you can create content that resonates with your target audience and drives them to your business.